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The Brand Ally

If your traffic or ranking reduces from May 2021, you can blame it on Google’s core algorithm update. They announced it last year. What is the update? why did they announce it when they usually don't? How would it affect your site? How can you optimize for it? We answer all these questions in this article. Read more>>>

The Brand Ally

Setting up email marketing for success isn't easy if you don't know what to do. This post shows you how to and provides five email sequences for different kinds of businesses that will turn your business into a powerhouse. Click the link to learn how to set up email automation.>>

The Brand Ally

Your marketing budget shouldn't be solely dependent on the ROI of previous years or how much you're willing to spend now. There are more factors that ensure success to be considered. To ensure effectiveness, you need to consider more factors when creating and implementing your budget.Read more>>>

The Brand Ally

It’s not enough to have a website, you need to market it to the right audience to ensure that it scales. We have brought together some of the easiest SEO tips to implement that most people don’t know about. They’ll give you a competitive advantage. Click on the link to read more>>

The Brand Ally

The increase in remote working due to covid-19 has also seen an increase in cyber attacks. In this article, we look at some of the attacks on the increase and what you can do to prevent/fix them. Click here to read more

The Brand Ally

Not sure if ecommerce is for you? Click on this post to know if it is, find out how to set up your online store, market it, and get sales from the first day. Read more>>

The Brand Ally

Despite how hard it might have been for you so far, it is not impossible to make money from your site, as we've discussed before. In this post, we will be going into details on how to make money you’re your website. Click to read more>>>

The Brand Ally

It doesn’t matter if your business is budding or a huge multinational company, blogging should be an integral part of your content marketing strategies. Having an active blog is worth considering to ensure an increase in your company’s visibility, SEO, & to safeguard your company’s credibility to your customers. Read more>>

The Brand Ally

Studies have shown that 80% of brands lack enough customer data to drive effective marketing. Fully and truly understanding your customers from what they want to how fast their preferences change will power-surge your business. Find out how to understand your customers & build loyalty. Read more>>>

The Brand Ally

It is essential that you harness the vast number of potentials mobile apps present. This is achieved by considering it as a tool necessary for business expansion. You don't need to be a big brand to reap the fruits of mobile apps for your brand. Read more>>>

The Brand Ally

Marketing Psychology strategies promote based on the mental, emotional & behavioral characteristics of the target. It will trigger customer engagement and conversion when done right. Click to read more>>>

The Brand Ally

COVID-19 has changed business. Trends are flying and one major one has affected businesses more than others as customer and search behaviour changes. Find out what it is and five strategies that you can use to tackle it and grow sales. Read more>>>

The Brand Ally

The COVID-19 outbreak is changing the way we live and work, and this will continue through early post-COVID-19. Now, more than before, more people are online - leverage that. Use these SEO and digital marketing tips to grow your business at this time. Read more>>>

Onajite Omare

Humans are visual. If you're not combining visual marketing, be it images, gifs, videos, infographics, etc., then you're missing out big time. However, dominating your market through them is not just about picking any media content, you need to use the right strategy. Read to gain more insights.>>>

The Brand Ally

Marketing automation streamlines marketing, sales, and customer lifetime value. With millions of searches online every day, you need the best automation tool to be consistent, strategic, and win customers. Find out the tools>>>

Winifred

Research shows that 66% of companies see lead generation benefits from just putting as little as six hours a week into social media. Are you struggling with being among the 66% and getting leads? These tips will help you be successful with the right content to push in. Read more>>>

The Brand Ally

Digital marketing trends are always changing. If your digital marketing tactics are outdated, you’re limiting your brand in reach and conversion. You may be ignorant of new digital marketing trends, but your target audience and your competitors are very much abreast of these trends. Click here to find out the digital marketing trends for 2020

Onajite Omare

Choosing a bad hosting company is a nightmare. You might have the best idea and team, but if you choose the wrong hosting company, you’re set for colossal failure. We explored what happens when you make a bad hosting choice with tips on how to remedy it. Read more>>>

The Brand Ally

Content is king. However, a king that no one knows about or recognizes has no power. Your content distribution plans and delivery determines the success of your content. This post addresses the necessity for a content distribution plan and how to build one. Click on this link to read more>>

The Brand Ally

Link building is one of the most effective SEO tactics and is vital in how search engines rank sites. You need to do it and here's a breakdown of how to with these eight effective link building techniques.

The Brand Ally

Online advertising is one of the most effective ways to expand your reach, get new customers, and diversify your income. Yet many businesses do it and don’t get the expected results. So, we've set up this guide to help you figure out the cost, platform, pros, cons. Click here to read more>>>

The Brand Ally

Relationship marketing improves customer loyalty, communication, bonding, and long-term engagement. It builds connections with customers by providing them with value that meets their needs, interests, and personality. For long-term sales, click here to read more>>>

The Brand Ally

If your website is not consistent with your brand’s approach and personality, it might confuse customers, and over time, you begin to lose credibility, and people stop visiting. Follow these instructions, and you'll prove to your audience that you're the real deal. Read More>>>

The Brand Ally

One of the terrifying things that can happen to a website owner or manager is seeing all the work on their business website altered or even totally wiped out by website hackers. It doesn't only happen to big businesses - yes, 43% of attacks are on SMEs. Here are top security tips to prevent and clear out hackers from your website or web app Read more>>>

The Brand Ally

Technology has given consumers the power of information. As an intelligent business owner, it's your duty to know how technology are changing your customers and find out ways to improve your business' marketing strategy to suit the changing needs of your customers. Read more>>>

The Brand Ally

Website design trends are always evolving. The problem is that there are so many new trends; if you follow all, your brand won’t look consistent. So, we’ve narrowed down the top most powerful design trends that you should look out for when asking for a new website. Read more>>>

The Brand Ally

Many people ignore the part of offline marketing. You may be tempted to think that offline marketing strategies are going extinct and just ignore them completely because online advertising keeps gaining more ground, but they still work. Click on this link to know offline marketing strategies that work.

The Brand Ally

Good stories create magic and a sense of wonder in the world. It draws people in and keeps them salivating for more. If done right, it will connect your brand it with customers (readers, listeners, or viewers) and pushing them to come back for more. Read More>>>

The Brand Ally

Results-oriented businesses take their content marketing very seriously. This is because content marketing has proven to produce great results. But how do you run campaigns that are effective? You start from building the right content marketing strategy. Click here to find out how>>

The Brand Ally

Having a website increases your leads and sales. But that only happens when you choose the right platform or developer, domain name, web hosting company, and the right digital branding and marketing strategy. Read more.>>

The Brand Ally

Without getting key marketing metrics to understand actions that visitors are taking on your website, you wouldn’t make as much impact as you can. One way to get that is through GTM and Google just released a wonderful new update. Click the link to see it & how to use it.>>>

The Brand Ally

You’re wondering if setting up a website for your business is necessary. For individuals, having a website is now seen as the top item on the list of other personal branding materials. However, in the 80s, businesses were fine without the online presence. Now, everyone is all about it but is it necessary? Find out now>>>

The Brand Ally

With the number of things happening in the WWW space, it’s easy for digital marketing teams to choose the wrong approach to marketing, and become unproductive. These productivity tips will boost the success of your team and campaigns. Find out and read the productivity tips>>>

The Brand Ally

A recent study shows that more than half of worldwide web traffic is done on mobile devices. So, we designed this infographic to show you why you need to optimize your website for mobile and how to go about optimizing it. Click on this link>>>

The Brand Ally

Are you wondering why you aren't making sales or leads on your website? Have tried all the tactics you saw on Google without success? Having a website isn't the end-all. Marketing does the work of getting sales and leads. Find out why and how to change it>>>