Despite how hard it might have been for you so far, it is not impossible to make money from your site, as we’ve discussed before. In this post, we will be going into details on how to make money you’re your website.
Before we go into how to make money through a website, let’s take a look at the things that must be in place to ensure success.
What Your Website Must Have To Ensure Sales
The first thing you need to know about monetizing your website is that there is no such thing as quick cash. It takes time, consistency, and dedication.
The second thing to note is that you need to be concerned about your website traffic. Traffic is a universal factor for every website owner. You won’t be able to make money from your site without traffic. There’s a critical need to quantify your website traffic, as this will help you identify the best way to monetize your website.
To quantify your website, Google Analytics and Quantcast are free services you can use to do that Google Analytics provides you with statistics. These statistics include keywords visitors use to find your website, the amount of bounce time (how long visitors spend on your site), and the number of page views. On the other hand, Quantcast helps with information on demographics, which is useful in determining the location that generates more traffic.
Another vital thing to know here is your content marketing strategy. You must ensure that your website is stock with authentic and engaging content. It does not end there; your distribution channel for content linking them back to your website is also crucial.
After putting all these in place, we will be confident that you are ready to make money from your website. There is however, this usual confusion of not being sure about the particular strategy to use. Thus, we will give you a list of procedures you can follow carefully:
1. Pay Per Click Advertising
One popular way to drive in visitors to your website and ensure you have an increased high-quality lead is Pay Per Click (PPC). Per Click Advertising is an online advertising model that helps website owners make money through getting the customers they need into their site.
If you are struggling with getting sales and you don’t have the know-how for SEO and other organic tactics, PPC can help drive traffic and conversions as long as you optimize your ads and website. For as low as five cents, you can get a click. This model gets assistance from Google AdSense which is another way to get make money on your website.
2. Google Adsense
The easiest way to make money without much effort on your website is the use of Google AdSense. Once you apply for AdSense, and it’s approved, Google will put a simple code on your website, identifying the content of your website and start displaying Ads on your website.
For instance, if your website is about health (healthy living & personal hygiene), Google AdSense will start showing your visitors. Ads like medical centers, gadgets aiding personal hygiene, and lots more. Each time someone clicks on the Ad, you get paid it’s that simple.
Your pay range can be from $0.50 to $5 per click, depending on your website traffic. Google always pays on time. The reason is that you will receive your payment at a threshold of $100 between the 21st and 26th of the month.
So how do you get this Google AdSense?
- Log on to https://www.google.com/adsense/start/
- Read the Google AdSense terms and conditions and make sure your website meets the requirements
- Sign Up for the AdSense and wait for approval
- Place the Ads anywhere you like on your website.
3. Sell Digital Products
This procedure is another proven way to get paychecks from your website. Creating digital products such as E-book gives you the potential to make money on your website. We understand that doing this will take a lot of time and sometimes additional resources like design and content, especially when you don’t have someone who can do it in-house.
To make creating this E-book easy for you, we advise that you write about a subject or topic you know very well. Items you can write about shouldn’t be far-fetched and ambiguous. You can write about what you do and how you do what you do. You can also gather past blog posts on your website, give them an excellent structure, and put them together as E-book.
With all these on the ground, visitors who are interested in getting that knowledge can pay for it or refer to friends and family members. Selling E-books on your website is an excellent way to make money on your website. More than 100% of profit is sure from the sales of an E-book.
According to available statistics, on an average, an E-book can sell about 3000 copies in its lifetime. Do you even know that apart from the cost of design, creating (writing and publishing) an E-book cost no additional fee? And you can also advertise your E-book on your website, selling directly from that same website, with no middle man between you and the buyer. You’re making all the money.
4. Affiliate Marketing
Affiliate marketing involves identifying products and services and promoting them on your website in exchange for a commission. The way affiliate marketing operates is that you create a “buy this product” link, be it through using a banner ad or having an e-commerce look on your website for a product on another website.
As visitors enter your website, they click on the link you have created. From there, they gain access to the site where that product is available for purchase. If eventually purchase is made by any directed customer, you get a commission of about 30-50% from that purchase.
For instance, if your website has a massive number of female visitors, you can decide to sell make-up kits or cosmetic products that other companies own, for $50 and get a 30% commission on any sale. Meaning when someone clicks on the make-up kit or cosmetic product on your website and makes a purchase on their owner’s site, you earn $15.
You don’t need to have your own products to sell. Alternatively, you can also be an affiliate for complimentary on-demand products on your website. By leveraging an affiliate program, you earn money online without only putting up affiliate link and ensuring that you have traffic enough so people click on it. You can start affiliate marketing by only partnering with other brands, putting up affiliate links in your content, or even Ad spaces.
5. Membership Website
A membership website is a kind of website where visitors pay a subscription fee to access the content on the site. You can create different types of subscription models. Such as charging to access certain content (like some videos, podcasts or teaching templates), charging to access all content, charging to access all content after 10 to 15 free articles.
Whatever you decide to do, it is essential to ensure that your visitors understand the options open to them in clear and straightforward terms. This process is a bold move. One that is possible if you’re confident that the content on your website are worth paying for. You can then ask your visitors for a membership fee to access premium content on your website.
You can also include different types of subscription fees. It could be a monthly or yearly subscription or a one-time payment to access restricted content. Then, you’ll also need to set up what is called a paywall. This model has the potential of fetching you cash on your website.
6. Sponsored Posts
This will only work for a few websites:
- Your website/blog is about posting articles more than offering services
- You have a ton of traffic
With sponsored posts, people pay you a token to get a post you write about their business or one written by their team published on your website. This will only work if you have a lot of traffic as businesses aren’t willing to pay for low traffic. Just like how influencer marketing works, you need to have tons of people on your website everyday and possibly, engagements, to be able to benefit from this.
Your website is your online store or office. Like a physical office where you make money from, you also need to make income from your website. However, as we said at the beginning of this post, earning money from your website takes time, consistency, and dedication. But aside all mentioned, you also need massive traffic to get a high conversion rate.
Also, note that there are many more ways your website can generate passive revenue for you; we simply focused on these few because we believe you have other aspects of your business that need your attention. These few tips are the ones you can apply without stress, make money on the side while you also run your day-to-day small business. We know you’ll take advantage of this. If you need help building your website or generating traffic, send us an email at email@example.com or call us: +2349086160358
The Brand Ally is a web design and digital marketing company. We provide great website designs, mobile app development, SEO, social media marketing, and Google Ads.