Website design trends are always evolving. Right now, the possibilities around web design seem endless as designers are having fun trying to reinvent already existing styles but with entirely different techniques.
One thing for sure is that web designs react to changes in technology and culture. Creative web designers and web design agencies like The Brand Ally check out these trends and tailor them to clients’ needs to ensure maximum conversion rates.
The web design trends for 2020 are quite exciting; if you use them well, they can make your products or services look fresh and desirable to your target audience. They can also give you a solid competitive advantage.
The problem, though, is that there are so many new trends every year and month; if you follow all, your brand won’t look consistent. So, we’ve narrowed down the top most powerful design trends that you should look out for when asking for a new website or rebranding your current website.
1. Dark User Interface (UI)
You might have observed that some big companies are starting to include light and dark mode to their website. Previously, this was restricted to only mobile applications, but if you’re in the design industry or you provide SaaS products, you definitely should consider it. It works for many other sectors as well, including e-commerce.
Dark mode UI became a thing in 2019 when it was introduced by Google in many of its apps, from Chrome to YouTube. Dark mode took the internet by storm, and all the signs suggest that it has come to stay for now as more brands are taking advantage of it.
It’s fun, reduces eye strain, and conserves battery power of mobile devices; why won’t your users love it?
Google Chrome and other web browsers have a built-in dark mode so that websites can now automatically switch to dark mode if the user has it switched on. However, it only works if the website supports dark mode.
There’s a chrome extension: “Night Eye” which turns normal websites dark whether they’ve been optimized for it or not. If such design is important to you, we suggest that you stay ahead of everyone else and start thinking about dark mode when designing your website, rather than leaving it to chance that your site will still look good in the forced night mode.
2. Bold fonts
Have you noticed that when you visit many good websites, you’re most likely going to notice that the headline, not imagery, is the first thing that grabs your attention? We call it hero headlines, and they’ve been around for some time. However, the exciting thing about Hero Headlines these days is the way those headlines are designed.
Many people are turning towards using bold font styles in the hero section. Such fonts put more visual weight to the message and direct the reader to where they should look first. From an aesthetic point of view, bold fonts also give designs a modern feel.
When using any heavy or bold font, it’s vital not to overuse it. Here are a few other things that you need to take into account:
- Bold typography can be a little overwhelming when there’s a lot of it to read: if everything is bold, then nothing is bold. That’s why you should try to use these bold fonts only for short pieces of text or headers/subheads.
- Don’t forget about the contrast: a heavy font will have more impact when contrasted against a neutral background.
- Use simple fonts: when it comes to text elements, the first thought should always be readability. You can tell your web designer to use Sans Serif fonts because they scale well.
- Think of colours too: Sometimes, your bold fonts will work better when you highlight such bold content with colour. Check out what we did on our home page. Our message is in orange.
3. Abstract illustrations
It’s a well-known fact that using a custom illustration is an excellent way to make a brand stand out. Original illustrations are a vital part of a product or a brand. Competitors can do something similar to your colour scheme or typography, but never your style of illustration.
Digital illustrations have been a part of the game for a while now. They have taken centre stage. Recently, we’re seeing a large number of big brands introducing illustrations in their visual language.
However, as time goes by, it becomes clear that illustrations don’t have the same eye-catching power that they did before. As a result of so many illustration styles around, it’s become hard for users to match a particular style to a specific company.
In a bid to make illustrations more effective, web designers started to embrace more abstract illustrations styles. This is the in-thing now, and this style will become dominant in the coming years.
It’s vital to make sure that your audience can interpret what you are trying to illustrate. Avoid Illustrations that are too abstract because they won’t have much business value, and they will be more like a work of art rather than a functional design element that serves a specific business purpose.
4. Minimal Design
Minimalism is one of those trends that have been around for a while, especially for the mobile versions of websites. It’s not going anywhere any time soon. It’s a big deal these days, and we believe it’s a reliable and long-lasting trend that has more than proven its worth.
The point we want to stress here is that “minimalist design doesn’t have to mean boring design”. You can still use your bold, bright, and gradient colours, overlapping sections, and hero headlines fonts. You can use whatever suits your brand.
The idea is that Minimalism is about cutting away any unnecessary excess to create a smooth user experience. Make use of white space, and focus on form and function to avoid overwhelming your visitors and target audience.
You’ll also notice that most mobile apps favour minimal design, such as the example below from Headspace, a popular meditation app. It’s especially important for this app to provide an experience that’s easy to use, as people expect a calm and relaxing experience.
It’s interesting to see how mobile is pushing the whole internet to travel lighter, work simpler, load faster, and deliver instant gratification for users. It should be no surprise that the age of minimal design is here!
5. Emotional design
Web Design is communication. When we think about communication, we naturally think about delivering and receiving information. But there is one aspect of communication that can easily be missed, and that is emotions.
Today, the focus has shifted towards great usability and the right emotional impact. Brands are quickly moving from neutral design towards a design that has an emotional impact. This also relates to the idea of personalization. The ideology of “one-size-fits-all” does not work anymore.
Brands are seeking for ways to fine-tune the user experience as meticulously as possible, and a personalized experience has quickly moved from a “nice-to-have” to a “must-have.” With the rise of machine learning and artificial intelligence, it’s becoming much easier to make the user experience more personal and emotional.
Despite how significant these trends are, don’t rush to implement all of them on your website. No matter how impressive the trends seem to be, it’s important to remember that the mission of the web design agency should be: helping your business to achieve your goals by creating a user-friendly and conversion-geared website. Therefore, it’s crucial to evaluate all design tips and trends and implement only solutions that create a better user experience for your users.
The Brand Ally is a web design and digital marketing company. We provide great website designs, mobile app development, SEO, social media marketing, and Google Ads.